We send millions of pieces of mail every single year and want to do everything we can to ensure that your campaign is a success. Whether this is your first mail drop or your 50th we’ve got a few pointers for you.
Match Your Message To Your Prospects
Real estate investors often focus on highlighting that they buy properties for cash as-is. This is a great startegy for properties in disrepair, but it falls a little flat with someone who isn’t in a rush with a nice house.
We always recommend tweaking your message to resonate with your ideal clients. In the above instance, we would recommend highlighting that they can sell their house without Realtor commission.
If you were marketing to seniors for instance you might want to highlight that they don’t need to fix anything and can leave behind what they don’t want.
If you’re targeting a variet of homeowners you should take advantage of our Comic Sequence that rotates through all the reasons a property owner would consider selling.
Be Careful With Your Mailing List
More than one newbie has sorted an Excel file incorrectly mixing up their data. You do NOT want to sort your list by a single mailing column, always expand to the entire sheet. You wouldn’t want to mix up owner names and the properties that they own. The result would be a campaign to people about properties they don’t own.
If it sounds like we’re speaking Greek… We can pull your mailing list for you from Listsource to prevent any accidental sanfus.
Answer Your Calls Live
There is nothing more frustrating as a consumer than calling a business only for it to ring until you get a lame voicemail. Over 70% of consumers will not leave a voicemail with a busines that doesn’t answer the phone and it’s not uncommon for this to lead to negative reviews online.
“Don’t bother they don’t even answer the phone.” – Your Customers
The average response rate we see is between 1-1.5% with our direct mail but 3%+ is NOT out of the question with our methods. If you have a day job or aren’t the best at answering your phone we HIGHLY recommend using an answering service like our sister company Call Porter.
Drop Your Mail On Saturday!
You don’t want your mail to show up on Friday when people are living for the weekend.
You also don’t want it to get there on Monday-Tuesday with all of the junk mail. In our experience Saturday mail drops get you into mailboxes on Wednesday or Thursday when folks aren’t checked out or stressed out.
If you’re using our first-class letters we ship them to you ready to go. They are inserted, sealed, and stamped all you have to do is put them in your mailbox.
Don't Blow Your First Impression
There is a reason New York Times best-selling authors, podcast hosts, and hundreds of other small businesses trust BPM.
PS: You can use our coupon code “10offnow” for 10% off your next order.