Agents
10 High-Converting Real Estate Farming Postcards For More Listings
Imagine becoming the go-to real estate agent in a high-value area, with your phone ringing off the hook from eager sellers who know you by name.
That’s what can happen when you master real estate farming.
But how do you get to that stage?
Using real estate farming postcards is one of the best strategies to get started.
At BallPoint Marketing, we’re a leading provider of direct mail for real estate investors, agents, insurance companies, and nonprofits. To discover the highest-converting postcards, we ran underground tests for three years in some of the most competitive markets across the U.S.
The results?
Our clients now see response rates as high as 1-1.5% with significantly higher conversion rates on deals.
So, trust us when we say we know what real estate farming postcards convert!
In this blog post, we’ll dive into our top 10 high-converting mailers.
Use them to dominate your chosen farming area and start getting your phone ringing with those seller leads.
What Are Real Estate Farming Postcards?
Real estate farming postcards are a targeted marketing tool that helps you establish your presence in a specific neighborhood. These postcards are not just mass-produced pieces of mail. They should be personalized, carefully crafted and designed to grab attention and build trust with potential clients in your chosen area. Postcards are best used when they also have a compelling offer and get a direct response from your list.What Are the Highest-Converting Real Estate Farming Postcards?
That’s where our innovation comes in. At BallPoint Marketing, we’ve developed a way to scale this personal touch using real ink and robots that replicate authentic handwriting. Our postcards look so genuinely handwritten that even the most discerning eye can’t tell the difference. We basically offer authenticity at scale. This means you can launch a large direct mail campaign that still feels local and personal, reaching your market in a way that other methods simply can’t. And, as a result, that’s why our real estate postcards have a typical conversion rate of 1-1.5%. Some of the postcards below have an average conversion rate above 2%!
Benefits of Using Real Estate Farming Postcards
When compared to other strategies like cold-calling, door-knocking, or digital ads, real estate farming postcards offer a unique combination of personal touch and scalability. Cold-calling and door-knocking are direct but often intrusive. They don’t always get the right response. Local events and Facebook groups build a community presence but they require time and effort to maintain. Digital ads and email campaigns can be effective but suffer from lower engagement and can feel impersonal. Direct mail combines the best of both worlds. It’s personal and engaging like door-knocking, yet scalable and automated like digital marketing. For real estate agents serious about farming, direct mail offers a proven way to increase brand recognition, generate leads and ultimately close more deals. And with the ability to automate and scale your campaigns, you can dominate your chosen area with consistent, personalized outreach that gets results See below for some industry statistics on using real estate postcards:- High Engagement: Direct mail has a significantly higher open rate, ranging from 80-90%, compared to an average email open rate of just 20-30% on a warm list. This means more eyes on your message.
- Brand Recognition: 42.2% of direct mail recipients either read or scan the mail they receive, which helps establish your brand within the community.
- Long-Lasting Impact: Nearly half of all people (48%) retain direct mail for future reference, meaning your postcard can influence decisions long after it’s delivered.
- Scalable & Automated: Direct mail campaigns can be scaled to match your needs, whether you're targeting a small neighborhood or an entire city, and they can be automated for consistent outreach.
Understanding the ROI of Real Estate Farming Postcards
Wondering what ROI to aim for with your real estate farming postcards? Good question. The key lies in two key metrics:- Your open rates
- Your response rates
10 Proven Real Estate Farming Postcards That Convert
Now that you understand the power of direct mail, let’s dive into the top 10 real estate farming postcards that consistently deliver high conversion rates. You can use any of them to capture attention, build trust, and generate more seller leads in your chosen farming area. Let’s get started!
1. Americana Postcards
Our Americana postcards are the highest-converting template we’ve ever produced. They’re designed not just to grab attention, but to keep it. Their appeal is so popular that many recipients hang them on their fridges, turning your marketing piece into part of their decor. But it’s not just about looks. Each postcard is also printed with our unique ballpoint pen ink to give the impression of a handwritten, personal message. When you combine targeted messaging with these beautifully designed postcards, you create a powerful tool that reaches prospects and resonates with them too.
2. Comic-Themed Postcards
Our Comic-Themed Postcards are the second most effective farming tool, known for their eye-catching designs and timeless appeal. These postcards don’t just get noticed. They get saved. This keeps you top of mind when homeowners are ready to sell. Designed by a top industry expert using the “Color Persuasion Wheel,” these postcards are scientifically engineered to grab attention and build rapport. With an average 1% response rate, these mailers are not only cost-effective but also quick to produce and deliver.
3. Sell Your Apartment Postcards
Our Sell Your Apartment Postcards are designed specifically to target a niche market that many real estate agents overlook: apartment owners. Most agents focus on single-family homes. But these postcards allow you to tap into a less competitive segment, reaching potential sellers who might not be getting attention from other agents. This is why we’ve seen them convert at a higher rate than the average. This focused approach helps you stand out and increases your chances of securing leads in a market where competition is often lower, giving you an edge in your real estate farming strategy.
4. We Want to Buy Your House Postcards
Our We Want to Buy Your House Postcards are perfect for targeting small, niche lists, without the need for large bulk orders. Whether you have a list of less than 500 prospects or even just one lead that’s gone cold, these handwritten postcards allow you to reach out effectively and personally. It’s perfect for hard-to-reach sellers. In particular, this postcard is designed to re-engage leads who might have ghosted you or who need that extra personal touch to take action. That’s why we offer these at BallPoint Marketing with no minimum order required. You can now easily tailor your outreach to specific individuals, making this an invaluable tool for high-converting real estate farming.
5. AI-Powered Postcards
Our AI-Powered Postcards are powerful conversation starters. They’re both designed and written using AI technology, but still with our signature handwriting that’s indistinguishable from the real thing. Why do they work? You can use AI to help craft targeted messages that resonate deeply with potential sellers at different stages of the buying journey, in different locations, and with different properties. They basically offer tailormade personalization at scale.
6. Greeting Letter Postcards
When sellers sort through their mail, they immediately decide what goes in the trash and what gets opened. Our 5x7” Greeting Letters, styled like birthday invitations, are designed to land in the "Open pile" every time. That’s why they get a 99% open rate! Our greeting letters were the first real estate postcards we rolled out at BallPoint Marketing. Over five years we’ve seen them get a 2% response higher and sometimes higher. While they may cost more upfront, the results speak for themselves. Our clients have reported an average cost-per-deal 2.3 times cheaper than other methods, often reducing acquisition costs to as low as $2,500 per deal. With unique designs crafted by top artists and persuasive copy written in real pen ink, these letters not only get opened but also drive action. And this means higher response rates, more leads, and a highly effective real estate farming strategy.
7. Eye-Catching Mystical Postcards
Our eye-catching Mystical Postcards are a budget-friendly option that doesn’t sacrifice impact. Get unique designs that feature characters like:- Bigfoot
- Aliens
- Wizards
- Unicorns
- And more!
8. Seasonal Postcards
Our seasonal postcards make your real estate farming postcard strategy seem unique and not mass-produced. These postcards don’t just look like another piece of mail. They feel personal, like something sent from a friend or family member. With pastel and deco-style envelopes, real ink smudges, and local postmarks, they’re designed to boost your credibility and trust with sellers. Plus, recipients are more likely to read and keep them. We offer seasonal designs throughout the year, so be sure to check back for other themed postcards that can keep your strategy fresh and relevant.
9. Home Offer Check Mailers
While not strictly a farming postcard, our Home Offer Check Mailers get a great conversion rate. We wanted to include here to help you generate more seller leads in the area you’re farming. Inside this letter, your prospect will find a realistic, handwritten tear-off check with an estimated offer. It gives them a tangible vision of money in their pocket. This visual representation of a potential sale is incredibly persuasive and helps homeowners picture an easy, fast and hassle-free transaction. Our Home Offer Check Mailers are the first to feature real handwriting on the check. For those serious about boosting their direct mail strategy, this is a must-have in your arsenal.
10. Professional Outreach Letters
While these aren’t postcards either, our Professional Outreach Letters are a high-converting tool that deserves a spot in your real estate farming strategy. Whether you’re targeting multi-family units, mobile home parks, or other wealth-building assets, these letters are crafted to help you find and negotiate deals with confidence and professionalism. The copy has a local and personalized feel. Printed on high-quality 24lb paper with a real blue-pen wet signature, these tri-folded letters come in a handwritten envelope, ensuring superior open rates. They’re perfect for targeting niche markets or small lists. Whether you're a realtor or an investor, these letters will help you connect with sellers and close more deals.
