Agents
21 Real Estate Social Media Post Examples to Get Leads
In real estate, capturing seller leads is essential for investors and agents who want to grow their businesses to their full potential.
You’ve probably tried many ways to do this in the past: through paid advertising, a new web design, branding, networking, masterminds, seminars, coaching and more.
But what about organic social media?
When used wisely, your Facebook or Instagram business pages can be a powerful tool to attract seller leads and create opportunities.
In this post, we’ll explore 21 effective social media post types, drawing inspiration from successful agencies and investors who have mastered the art.
Let’s dive in!
SOURCE
Can You Get Seller Leads Via Social Media Posts?
If you feel like you could or should be doing more with your social media, you're not alone. In fact, 59% of real estate professionals feel’ pressured’ to maintain a social media presence. But is it a worthwhile investment of your time? While social media can play a role in generating leads, it often doesn't perform as powerfully as other marketing channels—especially paid advertising. For instance, the average organic reach for a Facebook post is only about 2.2% with some pages seeing as little as 1.1% of their followers engaging with their content To capture seller leads, it may seem you only have two options:- Create viral content week in and week out.
- Grow your follower count as large as possible (and hope that among them are potential sellers).
7 Tips For Your Real Estate Social Media Strategy
Before we dive into the social media post examples…it’s important to get clear on what you’re looking for. Organic social media is not like a Facebook or Instagram ad. Rather than paying to promote a handful of posts that (when they work) you don’t change all that often, organic social media works best when you have a plan and stick to it. Here are seven tips to help you plan and executive an effective strategy for generating seller leads:- Post to Stories: Share your grid posts to your Instagram stories to boost visibility, as stories appear first in follower feeds.
- Use Hashtags Wisely: Utilize up to 30 relevant hashtags to extend your reach, focusing on those with between 10,000 and 1 million posts for optimal visibility.
- Engage with Your Community: Actively like, comment, and follow relevant accounts to foster connections, which often leads to reciprocal engagement.
- Embrace Video Content: Incorporate short videos to convey information engagingly, allowing potential clients to connect with you on a personal level.
- Post Consistently: Maintain a regular posting schedule to keep your audience engaged and to enhance your visibility in their feeds.
- Create a Strategic Plan: Plan your social media content in advance, ideally a month ahead, to ensure your posts align with your marketing goals and to avoid last-minute scrambling.
- Analyze Your Insights: Regularly review your social media analytics to understand what types of content resonate with your audience and adjust your strategy accordingly.
21 Real Estate Social Media Post Examples to Get Seller Leads
1. Post About Your Client's Wins
Sharing client wins, like ‘just sold’ stories, is a great way to highlight your success. You might share a photo of the new homeowners in front of their sold property, with a brief story about the transaction. Check out this great example from SoldFast which also explains the business’s unique value proposition: fast cash offers.
2. Testimonials
Testimonials from satisfied clients are a powerful tool for trust. This post type works well for agents and investors showcasing positive experiences. Sharing quotes, photos, or video testimonials illustrates your service level and success. Feature testimonials that highlight specific challenges you helped clients navigate. Genuine feedback influences potential sellers’ decisions and encourages them to reach out.
3. Post Interviews With Past Clients
Interviews with past clients add authority to your social media presence. This post type is ideal for agents sharing authentic buyer or seller experiences. Let clients explain their journey during the sale process. These personal stories resonate with potential clients, showcasing your commitment to satisfaction.
4. Post About You Or Your Team
Sharing insights about yourself or your team humanizes your brand. This post is perfect for agents wanting to connect with potential sellers—consider highlighting backgrounds, qualifications, and hobbies. Check this example below introducing a new team member at NY-based real estate brokerage firm, SERHANT. The video focuses on the newcomer's extensive industry experience and the description dives into the value she adds to the agency.
5. Educate Your Target Audience
Educational posts position you as an expert in your chosen market, sector or location. This content benefits both agents and investors as you valuable information that helps a lead take action, trust in you or simply understand what you’re about. There are so many ways to do this. Think about checklists for home preparation, share seller's guides, or post best practices for navigating the market. You can also simply explain what’s unique about the way you do business—for example, in the video below from SoldFast, the business’s co-founders talk about how their cash offers work.
6. Giveaways
Giveaways engage your audience and grow your followers. This strategy works for agents or investors who want to establish their authority and have a larger audience to market to. A giveaway could be a free gift—like a free consulting session—or even a paid gift like the example below of a $250 gift card for a local hotel. Giveaways usually come with rules for participation, such as tagging friends or sharing your post. These actions are designed to increase your followers and visibility.
7. Contests
Contests drive engagement and attract new followers to your social media. This post type is ideal for agents enhancing their online presence. Hold a photo contest where participants submit images of favorite home designs, with the winner receiving a prize. Contests can also involve trivia questions about local real estate markets. Engaging through contests builds community and showcases your fun side.8. Behind-The-Scenes Content
Behind-the-scenes posts offer a glimpse into your daily operations. This content appeals to agents and investors wanting to showcase expertise. Share stories of managing listings, attending open houses, or closing deals. Photos or videos of your team in action demonstrate professionalism. This builds credibility and helps potential clients feel comfortable approaching you. [embed]https://www.youtube.com/watch?v=wdX7KhY37hc[/embed]9. Share Relevant Real Estate News
Keeping your audience updated on real estate news positions you as a reliable source. This post type benefits both agents and investors, especially regarding favorable selling conditions. Share articles or write posts about market movements or legislative changes. Include infographics to visualize data or short videos summarizing the news. Providing timely information helps your audience make informed decisions.
10. Show Your Before-And-After Listing Images
Before-and-after posts visually demonstrate your value as a professional. This content is effective for agents specializing in home staging or renovations. Showcase transformations of listed properties to illustrate how your efforts enhance appeal and value. Pair these images with captions detailing improvements and impacts on sale prices. This evidence builds credibility and encourages sellers to envision possibilities.
11. Share Case Studies
Case studies provide concrete examples of your real estate success. This content suits agents who have sold properties and overcome challenges. Highlight stories where you sold quickly, achieved above-asking prices, or solved seller problems. Use data, such as days on the market, to back your claims. Presenting success stories showcases your expertise and gives potential clients confidence.
12. Share ‘just Listed’ Videos
'Just Listed' videos announce new properties on the market. This post type is usually to attract viewings and buyers. But it can also indirectly attract seller leads as it demonstrates your services and skills, and can also help to position you as an expert in a specific type of real estate.
13. Monthly Or Quarterly Recaps
Monthly or quarterly recaps showcase your achievements concisely. This post type is great for agents demonstrating market activity over time. Outline the number of properties sold, highlight notable sales, and reflect on trends. Pair this information with visuals like charts for more engagement. These recaps keep your audience informed and reinforce your commitment to success.
14. Quizzes
Quizzes increase interaction on your social media platforms. This post type works for agents and investors who want to entertain while educating. Create quizzes testing knowledge on real estate trends or local market facts. Use engaging visuals and straightforward questions to encourage participation. The results can prompt follow-up posts, enhancing engagement.SOURCE
15. Leverage Offline Successes
Leveraging offline successes reinforces your credibility online. This post type is beneficial for agents with awards or media features. Share posts highlighting achievements with images of awards or articles. Explain their significance in captions. This showcases your expertise and reliability, helping establish your authority in the market.
16. Share Charitable Causes You Support
Highlighting charitable causes can resonate with potential sellers. This content appeals to agents wanting to showcase community involvement. Share posts about local charities or initiatives you support. Use images or stories illustrating your commitment. This demonstrates you care beyond business, fostering trust and connection.
17. Use Influencers
Collaborating with influencers can boost your visibility and credibility in real estate. By paying influencers to showcase your properties, you can attract potential buyers and position yourself as an expert in specific markets. This strategy helps you tap into their networks, enhancing your outreach and driving interest in your listings.
