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DealMachine 2025 Review: Features, Pricing & Limitations

DealMachine positions itself as the ultimate solution for driving for dollars, skip tracing, and deal management—all in one sleek mobile app. With pricing ranging from $99 to $232 per month, it promises to transform how investors identify and close deals. But in a market flooded with real estate tech tools, does DealMachine truly deliver value that justifies its price tag?
This comprehensive review dives deep into DealMachine's core offerings. We'll analyze how each pricing tier serves different investor profiles. We'll also look at the pros & cons to help you make a decision. Whether you're a solo investor just getting started or leading a team with ambitious acquisition goals, this review will help you determine if DealMachine is the right tool to drive your real estate investing business forward.
With over 150,000 users, it has facilitated significant deal-making, particularly for house flippers, wholesalers, and BRRRR method investors.
The feature tracks driving routes, ensuring users don’t duplicate efforts, which is beneficial for teams. This feature is included in all plans, starting with the Starter plan at $119/month, and enhances on-the-go decision-making.
It’s available across all plans, with lead limits increasing from 20,000 in the Starter plan to 120,000 in the Pro Plus plan, making it scalable for growing businesses.
This unlimited contact information includes phone numbers, email addresses, age, gender, marital status, language preference, educational background, occupational information, and even estimated household income. The data is automatically updated monthly and features color-coded phone numbers to easily identify active lines.
Alma offers a comprehensive suite of tools for real estate investors:
Webinars and office hours are additional training avenues, offering live interaction. This is particularly useful for users seeking personalized advice.
The AI assistant, known as Alma, is another training tool, providing real-time guidance within the platform. This feature helps users make informed decisions, especially for complex tasks like deal analysis. It’s integrated into the user experience, offering personalized support without additional cost.
For Elite plan members, there are Onboarding & Training Specialists who provide 1:1 support, ensuring a tailored start.
Here’s a table summarizing Dealmachine’s training and support offerings:
For solo investors testing the waters, the Starter plan ($99/mo) offers essential tools with unlimited contact information but limits your reach to 20,000 leads. This is sufficient for focused local investing in smaller markets.
The Pro plan ($149/mo) delivers the best value for serious investors, tripling your lead capacity to 60,000 and adding crucial features like the AI assistant, route planning, and mail sequences. The additional call tracking numbers and custom mail designer significantly enhance your marketing capabilities.
For scaling operations, Pro Plus ($232/mo) doubles your team capacity to 6 users and lead capacity to 120,000, making it ideal for investors targeting multiple markets or with dedicated acquisition teams.
The additional Dialer and AI Voicemail licenses ($99/mo each) are worth considering once you've established consistent deal flow, as they eliminate per-minute charges and can dramatically improve contact rates when working high-volume lead lists.
What is DealMachine?
DealMachine is designed to streamline the real estate investment process, offering tools that help investors find and acquire properties efficiently. It combines features like driving for dollars, list building, skip tracing, and direct mail marketing into a single platform, aiming to eliminate the need for multiple tools.
Key Feature of DealMachine
Driving for Dollars
The Driving for Dollars feature is a cornerstone of DealMachine, allowing users to identify potential investment properties while driving. Users can point their phone at a property, and the app instantly provides owner information, including contact details and property data. This is particularly useful for investors looking for distressed or off-market properties.
List Builder
Dealmachine’s List Builder taps into big data to create targeted lists of motivated sellers in seconds. With over 700 filters, users can refine searches by criteria such as foreclosures, pre-foreclosures, bank-owned homes, and absentee property owners.
Skip Tracing
Skip tracing is the process of locating individuals who are difficult to find, whether they've intentionally disappeared or are simply hard to track down. DealMachine has revolutionized skip tracing in real estate investing by offering unlimited contact information as part of their service plans. Instead of charging per skip trace (traditionally costing about 10-15 cents per lookup), DealMachine now provides comprehensive contact details automatically for every property you view in the app.
Direct Mail
The Direct Mail feature allows users to automate personalized mail campaigns, with customizable templates and pricing as low as 57¢ per mail for the Pro Plus plan. It integrates with the List Builder, enabling efficient outreach to property owners. Users can send handwritten-style letters, enhancing response rates, and the feature is praised for its cost-effectiveness, with bulk mail deposit pricing offering further savings. This is available across all plans, with mail pricing decreasing as plans scale up.AI Assistant (Alma)
AI is revolutionizing every industry and real estate is not immune to it. Dealmachine’s AI Assistant, Alma, provides personalized advice, property insights, and strategic guidance. It’s designed to empower investors with real-time decision-making support, integrated into the platform for ease of use.
- Property Analysis: Provides instant in-depth assessments of properties, including estimated values, comparable sales, and investment potential.
- Deal Calculations: Helps calculate maximum offer prices, wholesale fees, and determines if a property is a good wholesale deal.
- Owner Outreach: Generates customized cold call scripts and text messages for property owners.
- Investment Strategy: Analyzes profitability by comparing income and expenses of potential investments.
- Neighborhood Research: Evaluates neighborhoods, walkability, and can point users toward crime statistics resources.
CRM Feature
The CRM system is designed to help investors organize contacts, increase response rates, and streamline their real estate investment processes. It's accessible both through the web interface and mobile app, making it convenient to generate and manage leads on the go. While DealMachine is not primarily a CRM tool, this integrated feature provides several valuable capabilities for real estate investors. The system allows investors to customize their lead workflows according to specific business processes while seamlessly connecting with third-party real estate investment tools. Investors can effectively track ROI metrics, schedule direct mail campaigns through the marketing calendar, and upload contacts in bulk via spreadsheet files. The CRM automatically pulls comprehensive property data including ownership details and mortgage information, creating a centralized database for all investment opportunitiesPros of DealMachine
Dealmachine's strengths are evident in its comprehensive feature set and user feedback:- All-in-One Solution: It integrates lead generation, marketing, and deal management, reducing the need for multiple tools.
- High User Satisfaction: With a 4.8/5 rating from over 5,000 App Store reviews, users praise its ease of use and effectiveness.
- Good Customer Support: Users report responsive support, available through live chat and help center resources, enhancing user experience.
- Data Reliability: The platform updates data daily from county records, claiming above-industry average contact match rates, which is crucial for informed decision-making.
Cons of DealMachine
No software is without certain limitations. Here are some of the reasons that might deter users from opting for DealMachine:Pricing Concerns
The platform’s pricing, starting at $119 per month, may be expensive for beginners, potentially limiting access for those with smaller budgets. Some users feel the cost isn’t fully justified by the features, especially compared to cheaper alternatives.Ease of Use Issues
DealMachine’s comprehensive features can lead to a steep learning curve, particularly for new users. This complexity might slow down beginners as they navigate and master the platform, impacting initial productivity.Data Accuracy Limitations
Skip tracing data, especially email accuracy, is often reported as low, around 10%, which could hinder effective email marketing. While phone number accuracy is better at about 80%, this inconsistency may require additional verification, adding to user effort.Support Shortcomings
There is no phone support and any assistance is limited to live chat during specific hours. This might inconvenience users needing immediate help, especially for complex issues. This could be a drawback for those preferring direct communication.What Kind of Training and Support Does DealMachine Offer for its Users?
Dealmachine’s support structure is primarily digital, with a strong emphasis on live chat. Live chat support is available weekdays from 9 AM to 10 PM EST and weekends from 10 AM to 6 PM EST This allows users to get immediate assistance with any platform-related queries. They don't have phone support at the moment. Dealmachine’s training videos are comprehensive, catering to both new and experienced users. The platform provides training videos and guides, accessible through their Help Center and website. These resources cover various aspects of platform usage, from basic navigation to advanced features like the AI-Powered Dialer, ensuring users can maximize functionality.
Category | Details |
---|---|
Support Channels | Live chat (weekdays 9 AM-10 PM EST, weekends 10 AM-6 PM EST), no phone or direct email support |
Training Videos | Available on website and Help Center, covering platform usage and advanced features |
Guides | Extensive articles in Help Center, including basics and advanced topics |
Webinars/Office Hours | Live sessions for Q&A and personalized advice, accessible to all users |
AI Assistant | Real-time guidance within the platform, integrated into user experience |
Onboard Training | Welcome video, step-by-step guides, and for Elite members, 1:1 specialist support |
Who is DealMachine Suitable for?
DealMachine is a powerful platform tailored for real estate investors, particularly those focused on finding off-market deals and leveraging technology to enhance their operations. It’s an ideal tool for investors aiming to scale their businesses efficiently by streamlining workflows and automating key processes. The platform shines for investors who use strategies like Driving for Dollars to identify distressed properties, offering tools to build targeted lead lists with data filters and execute direct mail marketing campaigns. Features such as lead generation, skip tracing, and a Dialer make it perfect for those actively seeking deals and connecting with property owners. Additionally, DealMachine’s deal pipeline management capabilities help investors track progress seamlessly. Its mobile app and integrations with other tools cater to investors who need flexibility to work on the go, while AI-powered features, like the AI Assistant, provide insights to improve decision-making. This makes it especially suitable for tech-savvy investors looking to optimize their strategies. 👉 DealMachine is best suited for real estate investors who want to grow their portfolios, uncover off-market opportunities, and use innovative, tech-driven solutions to streamline their operations effectively.How Much Does DealMachine Cost?
DealMachine offers three distinct pricing tiers that cater to different business sizes and needs. When evaluating DealMachine's pricing structure, consider your investment scale and team size to maximize ROI. The annual billing option saves 17% across all plans, providing immediate cost efficiency.

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Make Your DealMachine Leads Respond More Often
While software platforms like DealMachine can revolutionize how you find and track potential investment properties, success in this business still comes down to making meaningful connections with property owners after you've identified them. Even with the best property data and driving routes, standing out among competitors remains one of the biggest challenges investors face. Adding a personal touch to your marketing can make all the difference here. And nothing beats the response rates of a genuine-looking handwritten letter. But writing hundreds or thousands of personal letters simply isn't feasible when you're busy analyzing deals and managing properties. That's where Ballpoint Marketing can help. Our automated handwritten letters provide the perfect follow-up tool for your DealMachine leads. While you're efficiently driving routes and building your property database, our technology crafts individual messages that appear genuinely handwritten — something homeowners actually open and read. What makes our letters special?- We use thick, premium paper that feels like a birthday card — the kind people want to keep, not throw away.
- Our letters are written by robots with actual pens and ink - not printed. People can feel the difference.
- Inside, you'll find a message that gets results, written by people who know real estate. We'll include your website so interested homeowners can easily reach you.
- We mail everything locally. When someone sees a letter from their own area, they're more likely to open it and trust that you know their neighborhood.