New Postcard: “We’ll help you move”!

If you're a direct-to-seller real estate investor, you're going to want to hear this... As you know, the current strategy for sending mail is saying in the message: "We'll pay all CASH!!!" "We buy as-is!!!" "We pay for closing costs!!"  ... and so on. The truth is that MOST sellers don't care about that. One of the top objections a seller — who lives in the home – will tell you is: "I can't pay for moving costs!"  So we created a new postcard that answers that problem:

(Fun fact, a local move only costs about $1500)

Details

Size: 4”x6” — small enough for affordability, large enough to get noticed.

Handwriting Options:

1. Written: Cursive – a traditional, handwritten look with emotional warmth.
2. Written: Non-Cursive – clean and casual, still handwritten for authenticity.
3. Printed Option – a lower-cost alternative for bulk mailers, while still delivering the message clearly.

Postage: First Class postage is included, ensuring faster, more professional delivery.

Core Message: “We’ll help you move” is built into both the copy and the design, providing a unique hook that cuts through the noise.

Pricing:

1. Printed: $0.65 per piece
2. Handwritten (Cursive): $0.95 per piece
3. Handwritten (Non-Cursive): $0.99 per piece

Note: Moving services are not provided by us. It’s up to the investor or agent using the postcard to offer or coordinate this. (If needed, check out local movers at move.org.).

When to Use It

This postcard performs best when used strategically.

It’s ideal for lists where the seller is likely living in the property and might need help relocating — particularly:

• Owner-Occupant Lists

• Seniors with Equity (downsizing, transitioning to care, or relocating)

You can use it as:

• A one-time blast to your most promising segments

• A follow-up touchpoint within an existing direct mail sequence (especially in the Americana, Mystical, or any one of our sequences!)

Where most mailers focus on "cash offer", this one shows you’re thinking one step further: solving real problems. That’s the kind of message that gets remembered — and gets calls.

Why It Works

Most real estate mail says the same thing:
“Cash offer.” “No repairs.” “Fast close.”

But for a seller who’s living in the home, those promises don’t solve their most immediate problem: how do I move, and how do I pay for it?

That’s where this postcard stands out.

It speaks directly to a hidden — but very real — objection:

“I can’t move until I know how I’m going to afford moving.”

This message reframes the conversation.
Instead of leading with numbers, you're leading with help.

• It positions you as someone who understands the full situation — not just the transaction.

• It shifts the tone from investor to problem-solver.

• And it gives the seller something tangible to respond to.

Offering help with moving doesn’t mean you’re committing to spending thousands.
Sometimes, just knowing it’s an option is what gets the conversation started.

The psychology is simple: sellers don’t always need a higher price — they need clarity on how their life looks after the sale.

This postcard tells them: “You’ve got help.”
And that makes all the difference.

Why Try It

The direct-to-seller space is crowded.

Everyone’s running PPC. Everyone’s cold calling. Everyone’s sending mail. And they’re all saying the same thing:

“Cash offer. As-is. Fast close.”

The problem? It's doesn't differentiate. Your marketing doesn't stand out from the next guy.

To stand out, you need a true pattern interrupt — something specific that makes a seller pause and think, “Wait, what’s this?”

Now here’s the thing:
Helping sellers move isn’t a new idea.
Investors and agents have been doing it for years — quietly, behind the scenes, when the deal calls for it.

But almost no one is talking about it in their marketing.

That’s the opportunity.

By putting it front and center in your messaging — “We’ll help you move” — you’re saying something sellers haven’t seen before. You’re signaling that you understand what’s actually holding them back, and you're offering a clear, simple solution.

You don’t need to do this for every deal. But just mentioning it could earn you a few more responses — and a few more deals — from leads who would’ve passed you over otherwise.

This card gives you a low-cost, high-impact way to do that. And right now, almost no one else is doing it.

Try them today at .65 cents!

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