Case Study

[Case Study] First Direct Mail Win - $45K Net

1 min read

Investor Spotlight

Issue #31

Featuring Collin Coy at Sell Today Light

2 deals from a 3,200 list

Collin has been investing a few years, but started mailing with us in January 2023 and went all in. He took action fast and set up the basics.

  1. Built a motivated seller site.
  2. Created a credibility packet.
  3. Learned to analyze deals and run appointments.
  4. Launched a mailing campaign.
  5. Used a live answering team to catch calls.

Since then he has locked 3 off market deals. Two came from the first mailing.

He was the lower offer

On one of the first appointments the seller said Collin was the lowest offer by five grand. He still won it.

“The seller told me they received an offer ten thousand higher after verbally accepting mine, but they preferred working with me because I was honest and direct. They asked if I could come up five thousand. I agreed since the numbers still worked. They chose my offer even though it was five thousand less.”

There is real value in being professional, showing up on time, and building rapport.

The Seller and the Deal

The property was inherited and sitting vacant, so the letter hit at the right time. It was a single family house and Collin chose a wholetail exit.

The Numbers

Purchase Price$110,000
Listing Price$145,000
Net Profit$30,000
Exit StrategyWholetail
Second DealWholesale fee $15,000

The Marketing

  • Mailer: Americana #1 postcard
  • List: Absentee with equity
  • Pieces: 3,200
  • Cost: about $3,200
  • ROI: roughly 1,400%

Lesson

Look professional. Build rapport. Stick to your max offer. You do not need the highest price or decades of experience to win deals.

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