How SoldFast Turned a Duplex Lead into $31,000 with an Apartment Postcard
The house-buying company SoldFast operates nationwide. They work directly with home sellers and lay out multiple options with a no pressure, full transparency process so families can choose what fits best. They are also a Ballpoint Marketing client.
Deal at a glance
In this case SoldFast used our Apartment Postcard to start a conversation that ended in a clean duplex flip. Below you will see the why, the how, and the exact mail piece they used.
More Options. Happier Seller.
SoldFast shows sellers two clear paths side by side: what a traditional listing could net and what a cash sale could net. A listing often nets more money but adds time and hassle. Cash offers trade some upside for speed and flexibility.
This family owned and lived in the duplex for five years. They wanted land and a fresh start. After closing they planned to live in their camper while hunting for the right lot. SoldFast even offered a six week close to match the timing they needed. They could have listed and tried for about fifty thousand more, but the flexible cash path fit their season of life.
Do Not Skip Small Apartments
Most investors focus on single family houses. Nothing wrong with that. Small multifamily properties like duplexes and fourplexes can be quiet profit machines. They attract both investors and owner occupants, tend to cash flow well, and the margins can be solid.
SoldFast purchased this duplex for $302,000, spent about $5,000 on cleanup, then listed at $390,000 and netted roughly $31,000 after commissions and costs. The sellers knew the numbers. Transparency matters. Everyone chose with eyes open.
Video Walkthrough
The Strategy
Mailing List
- Pull from PropStream
- Target 2 to 4 unit properties with sufficient equity
Postcard
The handwritten Apartment Postcard. Short copy. Local feel. Clear CTA.
Why This Postcard Works
- Copy and design use a local tone with a tight, direct response message and 1 to 2 clear benefits. Asset class merge fields let you match message to the exact property type.
- Size is 4x6 which balances cost and visibility for landlords and small MF owners.
- Handwriting is real blue ink produced by robotic arms that mimic natural handwriting. The back is fully handwritten.
- First Class postage and fulfillment are handled for you. Drop, track, done.
- Digital plus offline works better together. If you have a site we include the URL so owners can verify you and submit a form. SoldFast did this and it helps with credibility.
Check them out. Choose “Apartment Postcard”.
