Is Direct Mail For You?
Is Direct Mail For You?
If you search for ways to find off market deals, you will see tons of folks recommending cold texting, direct mail, and cold calling. Direct mail costs more, sure. But it has real benefits the others cannot touch.
Before we talk about when not to use mail, here is why mail can be your best channel.
“Ryan and his team are incredible. Best in the business. I have landed so many properties because of them.”
Why You (Maybe) Should Use Direct Mail
A lot of people feel mail is more personal than the internet. You can get deals with texting or calling, but cost is not the only factor when you are running a real business.
- Legal — you avoid the mess that comes with spammy SMS rules.
- Ethical — fewer angry replies. People accept mail.
- Scalable — want five deals a month? Send more, track CPA, scale.
- Takes minimal staff — no huge team needed.
- Targeted — it is direct. It reaches the person you intend.
- Fast — good mailings get calls within a couple weeks. Many callers are real sellers now or soon.
- Durable — texting and calling rules shift. Mail keeps getting delivered.
“We closed our first flip after mailing. From first drop to sold took a few weeks. Senior owner with equity. The system works.”
When You Should Not Use Direct Mail
If any of these fit, pause before launching.
- No time for follow up. If you cannot pick up and nurture, save your money. Consistency is key.
- Trying to make quick cash. Mail needs a budget and staying power. Wait until you can fund a sequence.
- Brand new to sellers. Get reps. Learn to make good offers. Then scale mail.
- “Just trying it out”. A 500 piece drop will not tell you much. Aim for about 2,500 or commit to steady monthly drops.
“Ballpoint has been our biggest lead engine for over a year. We picked up two dozen doors and flipped a bunch more from these campaigns.”
You Can Be Successful
The big lever in direct mail is you and your process. Most failed campaigns come down to execution, not the piece.
Tips to pocket:
1) Be a local expert
Know your neighborhoods, price bands, timelines. It builds trust and smoother offers.
2) Timing and luck are real
Some drops flop for reasons you cannot control. Keep mailing. The next waves make up for it.
3) Branding compounds
More quality touch points drop your cost per deal and raise ROI. Recognition stacks up with repetition.
4) Be a follow up king
A third of callers are ready now. Another third will sell later. Work that second group with a system.
5) Handwritten mailers
Quality over quantity. Realistic handwriting and a personal feel lift response. Sellers are human. Treat them like it.
“We had to slow down because leads outpaced our capacity. Owners told us they got hundreds of letters but reached out because ours looked hand written.”
Our Best Direct Mail Approach
Direct mail still works. It is personal, proven, and profitable. Our handwritten mailers help investors get more calls and more deals.
“[BPM letters] are my deal flow. Almost every deal I have landed over the last year has been from BPM.”
— David Pere, Missouri