Stamp Prices Go Up in July — Should You Still Mail?
“Free Direct Mail Marketing Strategy Call with Savings before July 7th!”
Postage rates are going up across the board starting July 13th, and every penny counts—especially when you're sending hundreds or thousands of pieces. But if you act now, you can still take advantage of the current lower rates. Call us today for a free direct mail strategy session where we’ll help you plan a campaign that gets results—and lock in savings before the deadline.
📞 (636) 242-8196
Or book a time here___________________________
The “Secret” Key to Mailing Success
Here’s the boring truth nobody wants to hear: the real magic behind profitable mail isn’t a flashy list broker, a clever headline, or some proprietary postcard ink. It’s showing up in the mailbox on schedule, again and again, after everyone else quits.
Think of direct mail like drilling for oil. You don’t hit a gusher with one swing of the pickaxe. You drill a little, measure, drill some more, adjust, and keep the pressure on until the well breaks open. Same deal with postcards.
Let’s do the math that trips people up:
Send 500 pieces. A solid response rate is half a percent. That nets you maybe three calls—probably one tire-kicker, one “tell me more,” and, if you’re lucky, one real prospect. That’s not a $30-k payday. It’s the start of a pipeline.
The investors who cash big checks already know their numbers: “I mail 2,000 pieces a month for six months. That should give me 30–40 conversations, which turns into two or three closings.” They treat it like rent—paid every month, no excuses. When postage bumps up, they don’t slam the brakes; they tighten their targeting and keep mailing because they understand the compounding effect of staying in front of motivated sellers while everyone else disappears.
Bottom line? Have a written plan. Decide now how many pieces you’ll send each month, for how long, and what follow-up cadence you’ll run. Then stick to it even when the mailbox feels quiet. Consistency is the secret handshake that turns those lonely early sends into the deal flow you’re really after.
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“Plan Your Campaign — And Lock In Lower Postage Before July 7th”
If you're serious about using direct mail to get deals, now’s the time to act. Postage prices jump on July 13th, but any orders placed before July 7th will still go out at the current rate.
Let’s map out your campaign now—what list, what message, how many pieces, and how often.
Book a free strategy call and lock in the lower postage before it’s too late.📞 Call us: (636) 242-8196
📅 Or grab a time here__________________________
Response Rate vs. Cost Per Deal
Response rate is the flashy number everyone loves to talk about. “We got a 1% response!” Cool. But did it close anything? The truth is, response rate can be a vanity metric. You could get 10 callbacks from tire-kickers and curious neighbors… or 3 serious sellers who are actually ready to move. Which would you rather have? Some mailers don’t always pull more calls—but they pull better calls. That’s what matters. At the end of the day, cost per deal is the number that actually tells you if your campaign is working. Across the country, our clients average around $2,500–$3,500 per closed deal. That’s across different states, price points, and marketing styles. Some markets—like L.A., New York, Seattle—will run higher. Sometimes $7K+ per deal. But the assignment or equity spreads in those markets are also higher, so it balances out. The key is to understand your numbers and your expectations. Don’t shut off a campaign just because “only a few people called.” That $2,500 campaign might’ve brought in the one seller who nets you $25K. You’re not buying phone calls—you’re buying opportunities.
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“Summer’s the Season — Don’t Miss the Window (or the Savings)”
Summer is one of the best times to mail—sellers are active, distractions are high, and fewer marketers are showing up in the mailbox. But with postage going up on July 13th, you’ve got a short window to save on every piece you send.
Let’s put together a campaign that actually gets results—and gets out the door before the rate hike hits.
📞 Call now for a free direct mail gameplan: (636) 242-8196 📅 Or schedule here
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Why Direct Mail Still Works in a Digital World
Let’s be real—everyone’s inbox is overloaded. Social media is a nonstop scroll-fest. And cold calls? Most people don’t even answer numbers they do recognize. But the mailbox? That still gets attention. Direct mail cuts through the clutter because it’s physical. It’s in your hands. You can’t “unsubscribe” from it. Especially for older homeowners, landlords, or folks who aren’t glued to a screen, a well-crafted letter or postcard can feel more personal, more legit, and way more trustworthy than a random email or Facebook ad. That’s why the most consistent deal-getters in the real estate game still rely on mail—even though they’ve got CRMs, lead gen software, and every digital tool under the sun. Because it works. Especially when you use high-response formats like Ballpoint’s handwritten mailers, which look like real notes from real people (because they are). Mail still lands, still gets opened, and still pulls in motivated sellers. Even in 2025. Even with the price hike.Ready, Set, Mail — Before July 7th Closes the Door
Here’s the quick recap:- Stamp prices jump July 13th. Order by July 7th and every piece goes out at today’s lower rate.
- Consistency wins. One-and-done campaigns fizzle; a month-after-month plan compounds into deal flow.
- Judge by cost-per-deal, not just response rate. Three quality calls can beat ten tire-kickers every time.
- Mail still cuts through the noise. While inboxes clog up, a handwritten postcard still lands in the hand.
