4 Deals from a 2,500-Piece Mailer

Tony’s been investing for almost four years around Clearwater, FL. He primarily flips 12–15 houses a year, but lately he’s been holding big six-figure deals instead of selling, and even runs a private lending company.

“Single-family is my target and it’s all about quality over quantity. I’d rather do five flips a year and make 100k on each than 25 homes at 20k each. We focus on large-exit SFRs.”

The Sellers & Deals

This single mailing produced four deals — not the norm for direct mail (average CPA is usually $2,500–$3,500 depending on market) — but it netted over $337k plus one property that cashflows $2k/mo.

1. First seller was facing foreclosure. The mailer landed at the right moment, and after six months of steady follow-up she signed.
2. Second seller struggled with medical bills and cost of living. The family wanted to work with Tony for his reliability and professionalism.
3. Third deal closed in seven hours. The seller — a former Marine — connected with Tony’s own military background. Rapport closed it.
4. Fourth lead became a retail referral to his Realtor contact, earning a $1,000 referral fee.

“I’ve received so many mailers over the years, but appreciated that yours looked handwritten and genuine — not scripted.”

The Marketing

• Letters Sent: 2,500
• List: High equity, under $500k value, ≥30% equity, SFR, built after 1960
• Mailer: Summer Series Limited Edition

The Numbers

• Total Net: $337,000
• Deal Breakdown:
  1. Net $33k — sold in 41 days, zero rehab.
  2. Full rehab $45k — will net $88k.
  3. Home-run deal net $215k ( PP $115k / Rehab $15k / Appraised $330k / Rents $2k mo ).
  4. $1k referral fee.
• Cost Per Acquisition: ≈ $906 (not typical — average $2.5k-$3.5k)
• Total ROI: ≈ 1,350% over six months

Lesson

Patience and persistence pay off. Build rapport, stay professional, and follow up like clockwork — that’s what wins even over higher offers.

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