From 1 Door to 79 Doors of Cash Flow: A $2M Case Study

From military to millionaire! 

David Pere started real estate investing in 2015 with Freedom Properties, his veteran-owned company. David loves revitalizing Southwest Missouri through buying rental properties and his family has called Springfield, Missouri home for over a century!

His motivation: “I want to give people a simple and positive home selling experience so that they can sleep peacefully at night.”

Here’s how this Marine veteran netted four deals with one seller and one mailer:

The Idea: Scaling a Real Estate Investment Portfolio

As David continued growing his portfolio, the challenge was consistent with many investors:

How do you find motivated sellers and unlock larger opportunities from a single lead?

The strategy was simple: reach motivated sellers through direct mail using a targeted list of absentee properties with equity.

• Objective: Generate inbound seller conversations and secure property acquisitions 
• Target audience: Absentee property owners with equity
• Marketing channel: Direct mail
• Mail volume: 2,700 letters
• Mail piece: Deco Letters

 

The Opportunity: Converting One Direct Mail Lead Into Multiple Real Estate Deals

One of those targeted mailers connected with the owner of a single-family home. When he reached out to Freedom Properties, it was the beginning of deeper conversations and ongoing negotiations. 

With these conversations David uncovered the seller was actually a landlord in the Southern Missouri area looking to sell multiple properties as part of his plan to retire to Florida!

 

The Results: 79 Doors Acquired From Just One Seller

David was able to turn this single-property lead into a multi-property acquisition opportunity. For a purchase price of just over $2 million, he acquired four properties from this seller, with a total of 79 individual units!

Breakdown of properties David acquired:

• 40-unit hotel
• 23-unit apartment
• 15-unit apartment
• 1 single-family home

Performance highlights:

• Single-family home:
  • Purchase price: $50,000
  • Resale price: $70,000
  • Net profit: $20,000
• Apartments: Generating strong ongoing profits (exact figures not provided)
• Hotel:
  • 20 units newly updated
  • New online presence launched
  • Positioned for upcoming busy season

 

Ready to turn your next mailer into multiple deals? Schedule a call with our team to see how targeted direct mail can help you generate more motivated seller leads and scale your real estate business.