Running a business shouldn't feel like running five.
Most business owners juggle a data provider, a direct mail vendor, a CRM, a call answering service, and a follow-up system just to keep leads moving. Each one has its own login, its own learning curve, and its own monthly bill.
Lead Engine gives you a full backend team for lead generation, lead management, CRM, and follow-up. We run the system, you take the appointments, all for one flat rate.
Built for businesses that grow by getting the phone to ring.
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Real estate investors
You want motivated seller calls. You don't want to spend your week pulling lists, approving mail proofs, and calling back voicemails from Tuesday. Lead Engine finds the owners who fit your buy box, gets mail in their hands, and puts qualified sellers on your calendar.
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Home service businesses
You want booked jobs from homeowners in your service area. You don't want to hire office staff just to answer the phone while your crew is on a roof. Lead Engine targets the homes that need your service and makes sure every call gets answered and scheduled.
Add up what you're paying now.
Most owners never total it all. A data subscription here, a mail vendor there, a CRM you set up once and never finished, and an answering service that takes messages but doesn't actually book anything. And then there's all the time spent keeping it connected.
| What you need | Doing it yourself | What it costs you | With Lead Engine |
|---|---|---|---|
| Lead data | Separate subscription, you build the lists | $150+/mo | Included, built to your criteria |
| Direct mail | Separate vendor, separate design and proofing | $2,500+/mo | Included |
| CRM | Separate subscription, you set it up | $399+/mo | Included, already set up |
| Call answering | Staff, a message-taking service, or an AI bot | $599+/mo | Included, live answers and booked appointments |
| Coaching | A separate program or mastermind | $1,000+/mo | Included |
| Your time | Managing five logins, five bills, five support lines | 25+ hours a week | One rate, one point of contact |
AI is learning on your leads. You're paying for the lessons.
AI tools are everywhere now, all promising to do it for you. There are bots that answer your phone, auto-texters that "nurture" your list, and apps that claim they can replace your office staff. Here's what that looks like in practice. A seller who's ready to talk reaches a robot voice that can't answer a simple question. A homeowner with water coming through the ceiling gets a canned text and calls the next company on Google.
People deciding what to do with their house, or who to let on their roof, want to talk to a person. Call Porter puts a live, US-based agent on every call. Our agents listen, ask the right questions, and book the appointment. We use automation where it makes sense, like tagging leads and sending follow-ups. We don't hand your callers over to it.
Everything it takes to turn a mailing list into booked appointments.
Data
You tell us who you want to reach and we source your list directly from DealMachine. We filter by property type, location, equity position, ownership length, or whatever criteria fit your market. You get a list built around your ideal seller or customer, not a generic pull.
Direct Mail
Ballpoint designs and produces your mail pieces, then sends them to your list on your schedule. Choose from postcards, letters, and hybrid formats. You approve the piece once and we handle printing, postage, and delivery from there.
CRM
Every response lands in a CRM that's already built for you. Leads are tagged, tracked, and moved through a pipeline automatically. No manual data entry. No spreadsheet of callbacks. You log in and see every lead, where it came from, and what happens next.
Call Handling
Call Porter answers every call live. Our team qualifies each caller, then books the appointment on your calendar. You show up to a scheduled conversation with someone who already raised their hand.
Monthly Coaching
You won’t be figuring this out alone. Lead Engine includes a monthly group coaching call with the founders of Ballpoint Marketing. They’ve sent more than 30 million pieces of mail and closed over 400 real estate deals. When you have questions about your list, your mail, or the calls coming in, you’ll get answers from people who have done this work themselves.
From sign-up to booked appointments in 3 weeks.
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Week 1:
Get set up.We hold your strategy call, pull your list from DealMachine or PropStream, and set up your CRM. You send us your calendar link so appointments land right where you need them.
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Week 2:
Mail goes out.Your pieces hit mailboxes in your market.
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Week 3:
Calls come in.Call Porter answers live, qualifies each lead, and books the appointment on your calendar. Every lead is logged in your CRM.
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Ongoing:
You close.Show up to your appointments. We keep the next drop moving.
Your job gets a lot shorter.
| You | We |
|---|---|
| Tell us your market and ideal lead | Build the list |
| Approve your mail piece | Design, print, and send it |
| Send us your calendar link | Answer every call live and book appointments |
| Show up to appointments | Track every lead and follow up on the rest |
One flat rate. No surprise invoices.
Lead Engine pricing is based on two choices: the mail format you want to send and how many pieces go out each month. Pick from [6] mail formats, including postcards, letters, and hybrid options. Each format comes in three tiers.
Every tier includes list sourcing, mail production and postage, CRM setup, and live call handling.
Not sure which tier fits? Book a call and we'll match a plan to your market and budget.
Freaquently Asked Questions
Do I need my own DealMachine or PropStream account?
No. We pull your list for you as part of the program.
Can I switch mail formats or tiers later?
Yes. You can change your format or volume at your next billing cycle without restarting your agreement.
Is there a contract or minimum commitment?
Yes, Lead Engine runs on a 6-month agreement. Direct mail usually takes three to six months to build momentum and bring in consistent leads. Most people who quit after one mailing never see that payoff. The 6-month term gives your campaign time to work, and we stay with you the whole way.
How soon will calls start coming in?
Your strategy call, data pull, and CRM setup happen in week one. Mail usually goes out in week two, and most clients start getting calls in week three. Response depends on your market, list, and offer.
What happens to calls outside business hours?
Call Porter, our answering service, picks up 24/7 with US-based agents and books appointments straight to your calendar.
Can I use my own CRM instead?
Yes. Lead Engine includes our CRM, but we can also send leads to the one you already use. We'll go over the setup on your strategy call.
Do I own my leads and data?
Yes. Your leads are yours, and you can export them anytime.
Do you work in my area?
We mail nationwide. If there's a property owner in your market, we can reach them.
Is this only for real estate investors?
No. Lead Engine works for home service businesses too, including roofers, HVAC, plumbers, and remodelers who want more booked jobs from homeowners.
You didn't start your business to manage vendors.
Let us run the backend so you can get back to closing deals and booking jobs. Book a 15-minute call and we'll look at your market, walk through the numbers, and tell you straight whether Lead Engine is a fit.