Description
Retro Americana Postcard Sequence
Nothing cuts through the mailbox clutter like a bold throwback. Our Americana Sequence taps into a nostalgic, retro design style that homeowners instantly recognize and remember. Each card ties a classic Americana image to one motivated seller benefit, with copy crafted to match the theme. Instead of sending the same bland postcard over and over, this sequence rotates through seven unique designs — keeping your brand fresh, consistent, and impossible to ignore.
Consistency wins in direct mail, and thematic sequences help you stay top of mind. By staying on-brand while delivering new creative each drop, you’ll build trust, reinforce your message, and see stronger response rates over the long haul.
Interested in larger bulk orders or monthly discounts? Book a call with us
Features
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7-Card Sequence
Each card highlights a seller benefit with matching retro design and copy. -
Americana Theme
Nostalgic images that stand out and feel familiar in the mailbox. -
4"x6" Postcards
Compact, affordable, and easy to mail in bulk. -
Choice of Handwriting Style
Printed or robotic handwriting in blue ink for a personal touch. -
Benefit-Driven Messages
Proven, benefit-driven messages that align perfectly with each design. -
Minimum Order
500 postcards. Cost-effective way to keep your mail consistent.
The Americana Sequence is your answer to standing out, staying consistent, and getting remembered — card after card, drop after drop.
FAQ
Ordering & Process
Do prices include stamping?
Yes. All postcards are first class stamped and mailed directly to your prospects.
Do I need a list before ordering?
No. You can place your order now and send your list later. Just be mindful of quantity since we do not refund overages. Need help pulling a list? Call (636) 242-8196 or book a free strategy session and we will walk you through it.
Will I get to see my postcard before it ships?
Yes. We will send you a proof for approval before printing.
Is there a minimum order quantity?
Yes. Most postcard sequences require a minimum of 500. Some specialty sequences, like Asset Specific or Mystical Postcards, may have smaller minimums. Not sure where to start? Grab a free strategy session and we will size the first run with you.
How should I format my lists?
Upload a CSV or XLSX file using our template. Download the list template. If you want us to review your list or pull one for you, book a free strategy session.
Can I get a sample?
Yes. You can order a sampler pack to see and feel the postcards in person. Get the sampler pack.
What is a postcard sequence?
A sequence is a set of postcards that go out over time with related messages and visuals. It is like a drip campaign in the mailbox that builds trust and keeps you top of mind. Want help mapping your sequence theme and cadence? Book a free strategy session.
Why should I order a sequence?
Direct mail works best with consistency. One postcard can be ignored. A sequence of 6 to 7 postcards gives you more touches, more recognition, and a higher chance of getting calls. We can tailor the messages to your market. Plan your sequence with us.
How are sequences billed?
We set up autopay for the number of months you want the campaign to run. Each month your next batch is printed, stamped, and mailed on schedule. If you want us to set this up with you, book a free strategy session.
Customization & Design
Can I bring my own designs?
Yes. Email hello@ballpointmarketing.com to coordinate. If you want creative direction before you design, hop on a free strategy call.
Can I change the copy?
Yes. Our default sequences are proven, but you can request changes. Keep postcards tight, about 35 words max, so the message stays bold and easy to read. Want copy tweaks written for your niche? Book a free strategy session.
Pricing, Discounts & Subscriptions
Do you offer bulk discounts?
Yes. Each postcard product has its own discount tiers listed in the catalog. If you are planning multiple drops, we can map volume for best pricing. Schedule a free session.
Can I set up a monthly subscription?
Yes. Subscriptions include a 20% discount and send your sequence on schedule, usually 6 to 7 cards delivered monthly. Popular sequences include Americana, Comic, and Mystical. Set up your subscription on a free strategy call or email hello@ballpointmarketing.com.
What is your refund and cancellation policy?
There are no refunds once an order is placed or a batch is in production. For subscriptions or sequences on autopay, you can cancel anytime. Please notify us at least 10 days before your next billing date to stop the upcoming charge and mailing.
Shipping & Delivery
How are postcards shipped?
All postcards are first class stamped and shipped directly to your recipients.
Industries & Use Cases
Are these only for real estate?
No. Real estate investors are our largest user base, but we also mail for home services, retail, and other industries. If you want to see examples for your niche, book a free strategy session.
Do you offer exclusivity in markets?
No. We do not offer market exclusivity.
Performance Expectations
What response rates should I expect?
Results vary by market and list quality. Typical response rates range from 0.5% to 2%. Volume and consistency matter. For example, 1,000 postcards at a 0.5% response rate would generate about 5 calls. Want us to run numbers for your city and list size? Get a free strategy session.
The Americana Sequence
The Americana Sequence
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